YU has started a campaign to work closely with its community for its upcoming device Yuphoria. The campaign aptly titled, #YUCreateIt started today and is seeking creative inputs from YU fans and users to contribute wallpapers, ringtones, animations and themes. Adding more conviction to its ideology of ‘YUPlayGod’, YU has given the consumers and enthusiasts the rare opportunity to contribute their ideas for YUPHORIA. YU is dedicated to empowering the consumers by giving them freedom to create their own technology experience. 
After getting YUPHORIA christened through a first of its kind crowd-sourced initiative #YUNameIT, #YUCreateIt is an endeavour to connect with the users and capture their creativity and imagination . The Design Challenge is a big callout to all the artists, graphic designers, fashion designers, students, photographers, musicians, animators – amateur as well as professionals, to participate and make a difference. Participants can submit their entries for complete themes or separate components like ringtones, wallpapers and boot animations on or before 10th May 2015. Top entries from each category will make to the voting stage, post which winners will be declared.
YU will reward the contributions for the top entries with prizes worth INR 5 lacs. The creators of the top three winning themes would be bestowed with a prize money of INR 1,00,000, INR 50,000 and INR 25,000 respectively along with a new device and an invitation to join in the launch of YUPHORIA. In addition to that winners for wallpapers, ringtones and boot animations would also receive additional gift cards. All entries can be submitted at www.yuplaygod.com/yuphoria/yu_create_i
