Micromax Informatics Ltd. has added yet another first to its kitty with the launch of its ‘Joy’ series, offering disruptive pouch packaging and great value offering for consumers. The company unveiled its first two handsets in the series – the X1800 & X1850, first ever pouch packaging phones in the market offering unparalleled value to consumers.
Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics Limited, said, “We introduce products which offer great value to the consumers. With the launch of Joy series, we have taken a lead yet again by offering a unique combination of innovative packaging and great value through our offerings.”
Featuring a colored screen, camera and other essentials like FM radio, alarm clock, flashlight and more, both the devices bring meaningful innovations and features at affordable price point. 
Micromax Joy X1800 priced at Rs. 699/-, equipped with a 4.49 cm coloured screen, durable body and a camera. The device also packs an efficient battery to give consumers up to 235 hours of standby. The X1800’s tough, dust-proof keypad makes quite a style statement while offering great value to consumers. The device will be available in the retail stores from February 05, 2015.
The Micromax Joy X1850 priced at Rs. 749/-, comes with 4.49 cm coloured screen, which enables the consumers to stay connected to their loved ones. With 1800 mAh battery, the device delivers a whopping 25 days of back up promising continuous connectivity to the consumers. With 4GB expandable memory, Bluetooth and more, the device facilitates best connectivity at this unique price point. Consumers can also tune into their favorite radio stations and enjoy unlimited music on the go. The device will be available in the retail stores in a week’s time.
The durability and long battery life of the devices make them ideal for consumers seeking a back-up device.
