After capturing the world’s largest smartphone market in China, global smartphone manufacturer vivo is all set to enter the India market with its Hi-Fi and Smart technology. All geared up to take the market by storm, vivo marks its India entry in style by launching the worlds slimmest smartphone, the X5Max along with four edgy and trendy smartphones targeted at the versatile Indian youth.
Young Indians can buy the vivo Hi-Fi and Smart phones in most of the India states. vivo is working with its dealer partners across many states in India to set-up after sales facilities to provide world class support to its customer.
On the launch, Mr. Shen Wei, Global CEO, vivo Mobile Communication Ltd said: “vivo focuses on creating products that combine beautiful design, professional acoustic fidelity as well as extreme video display in order to create a joyful experience for the young and trendy. We dare to pursue the ultimate and constantly build surprises in our products and we are excited to present our marquee products in India. vivo is derived from the responsibility, integrity and from the values we adhere. We insist on doing things right and dealing with the benefit balance well among all of our stakeholders including our customers, employees, business partners and shareholders; making people related to vivo, happy.”
vivo has two primary features which set it apart from any other brand in the entire industry: Hi-Fi and Smart.Brand vivo targets the young Indian aspirational customer who likes to stay connected and wants the best that world of technology has to offer at a great value proposition. To reach out to this young Indian customer, vivo has formed a strategic marketing and communication partnership with one of India’s biggest entertainment networks Viacom18 through its Integrated Network Solutions (INS) division to market its marquee products in India.
Said Mr. Jacky Liao，CEO, vivo Mobile India: “We have partnered with Viacom18, which has both young trendy target consumers and music feature in common with vivo. With our first batch of five smartphones, including the stunning X5Max, distribution network across most of the Indian states, our key focus is to continue our commitment to provide consumers with better products and services.”
Sudhanshu Vats, Group CEO, Viacom18 Media Pvt. Ltd. commented on the deal: “Until today, media brands were viewed merely as a vehicle for advertisements and brand integrations. While the world is currently moving towards creating branded content and AFPs, with this association between Viacom18 and vivo mobiles we have moved beyond merely promoting a brand. What we are offering is an end to end brand service which is the first of its kind in India. This is the beginning of a new kind of brand marketing and we are delighted to be the ones pioneering it.”
Genetically Hi-Fi &Smart, vivo mainly presents three leading product lines, Which are X series with extreme Hi-Fi & Appearance and Slimness; Xplay series with extreme Hi-Fi & video display experience and Xshot series with extreme Hi-Fi & Video capturing performance. vivo produces smartphones full of fun, energy and innovative technology, expressing its brand concept of adhering to pursuing extremeness and constantly create surprises.
The most talked about model launched by vivo is the X5Max, leading products of the X series, the world’s slimmest phone which is only 4.75mm in thickness. Equipped with extreme Hi-Fi and 5.5 inch SUPER AMOLED 1920*1080 display, Qualcomm Snapdragon615 64-bit Octa-Core processor. Operating on Funtouch OS (based on Android 4.4), the phone comes with a powerful 13-megapixel main camera and 5-megapixel selfie camera. The phone will be available at all leading smartphone retail stores across most of the states in India.
