Homeshop18’s exclusive launch of the ZEN- Firefox U105, an innovative smartphone at only Rs. 1,999 went out of stock on then launch show. ZEN- Firefox U105 received a staggering 15,000 orders, and received 20,000 calls, creating a record in itself on the first day of sales.
The Firefox operating system offered, is the latest mobile platform that is built on Open-source language, HTML-5 to provide a smooth user experience.
The ZEN- Firefox OS 105 Fire is the only smartphone of its genre that enables expandable memory up to 16 GB, comes pre-loaded with popular Apps ConnectA2 which is compatible with Whatsapp, YouTube and Facebook and provides a HotSpot facility. The phone has a 3.5-inch HVGA display, is Dual SIM with Dual Standby and has a 1 GHz Processor. It also has Dual Camera Rear – 2 MP / Front – VGA with GPRS, Bluetooth & Wi-Fi connectivity and is powered with 1200 mAh Battery.
Talking about the record sales, Sundeep Malhotra, Founder and CEO, HomeShop18 said “HomeShop18 is elated at the stock-out of the affordable ZEN- Firefox U105 smartphone. This superior quality smartphone is ideal for first time smartphone users looking for a great deal. HomeShop18, a customer centric company has over the years launched innovative products at reasonable prices, especially when 2/3rd of India buys mobile phones priced below Rs. 4000. Zen-Firefox-U105 is HomeShop18’s start towards thedigital India movement aiming to enhance everyday life.”
Speaking about the partnership with HomeShop18, Deepesh Gupta, Managing Director, ZEN Mobile said “We are delighted to partner with HomeShop18, as it enabled us to reach a large TV watching nation as well as, newer audiences through its Web and Mobile platforms. The sale of ZEN- Firefox U105 has been overwhelming and with the ongoing festival season we hope maximum customers take advantage of our offer. Through our digital commerce partnership, we offer a great smartphone experience, with a full brand guarantee on every phone sold, thereby, further increasing trust in purchasing through this medium. The stock-out sale is a sign of this growing trust.”
Further talking about the growth from emerging markets, Sundeep Malhotra, Founder and CEO, HomeShop18 said “The mobile category for HomeShop18 contributes to 42% of our total business across categories and 40% of our customer base comes from Tier II/ III markets; with Guwahati, Patna, Lucknow and Ahmedabad topping the sales demand chart.”
The ZEN- Firefox U105 phone, priced at INR 1999 is part of HomeShop18’s big bang Diwali ‘Shubh Shopping Utsav. The month-long bonanza running from 26 September to 26 October began with the launch of Shilpa Shetty Kundra’s affordable designer saree collection – SSK sarees – exclusively on HomeShop18.
