MakeMyTrip undertook an analysis to understand the mobile purchase behavior and cycle for/of Indian travellers. Below are some interesting trends that have emerged across domestic/international travel, hotel and mobile bookings. Also, find below a quote on behalf of MakeMyTrip for the same:
- 24% of Flight-bookings on mobile app are for same-day or next-day travel (compared to 17% on Web)
- 49% of Flight-bookings on app are for travel in next 7 days (compared to 43% on Web)
- 52% of Domestic-Hotel bookings on Mobile are made 0-1 day before travel (compared to 27% on Web)
- 4 and 5 Star hotels contribute to 58% of International Hotel bookings on mobile apps, (compared to 55% on Web)
- People from Pune prefer to access MakeMyTrip though Mobile than Web
- Ahmedabad, Jaipur and Chandigarh contribute the highest non-metro traffic on MakeMyTrip app
- Delhi-Mumbai sector has 2.2x more bookings than the next most-popular sector (Mumbai – Bangalore)
- Top destinations for International Flight bookings on mobile app : Dubai, Bangkok, Kathmandu & Singapore
“Mobile is a significant channel of access for customers searching and booking their travel with us. Since it is an instant gratification medium, we see a skew towards last minute bookings for both flights and hotels*. We expect that the evolution of identity management systems on mobile will further simplify the booking experience for the customer, and accelerate the growth of this channel. Our focus is on delivering a seamless user-experience across all devices (mobile, tablet, web).”- Pranav Bhasin, Head – Mobile Products, MakeMyTrip.com
For your reference, MakeMyTrip recently hit a milestone of 4 million mobile app downloads across platforms-iOS, Blackberry, Android and Windows. Attached is the press release for detailed information.
