Bharti Airtel Limited, announced the launch of Wynk Music – a carrier agnostic mobile application that is designed to introduce music lovers to an expert curated library of over 1.7 million songs including Hindi, regional and International hits. With this launch, Airtel has now become the first operator to introduce an OTT (Over-the-Top) mobile application in the Indian market, which will work across mobile operators, enabling customers to stream, download & buy songs at unbeatable prices and experience an ad free interface while on the move.
Wynk is a free to download application available on Android and iOS platforms starting today. With the Freeversion of the app, users can stream songs of their choice online and tune into internet radio. With Wynk Plus , users can enjoy unlimited in-app song downloads and play music offline at just Rs. 99/- on Android and Rs. 60/- on iOS. Airtel customers using Android phones can enjoy a special introductory price of just Rs. 29/- on this.Wynk Freedom subscription at Rs. 129/- is available exclusively to Airtel customers in 3G circles using Android phones which allows them to get all-inclusive unlimited streaming and download of music without incurring additional data charges
With songs to suit every mood, the application will enable easy discoverability of best of music on their mobile through a simple and intuitive user interface. On the app, customers can also listen to ad-free Radio playlists curated by experts to suit different music preferences. Airtel customers can pay for all purchases on the app using their Airtel balance or bill. Other customers have the option to pay using online banking.
Wynk features
- Over 1.7 million songs across 8 languages
- Ad free music experience. Stream, download, share, set hello tune of any song. One-stop music destination available at an unbeatable pricing
- Expert curated playlists by moods, artists and genres
- Only music app with a Hindi interface option and free browsing with no additional data charges
Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “With the proliferation of smartphones in the country, mobile phones have emerged as the most preferred platform when it comes to experiencing music on the go and accounts for almost 85-90% of total digital consumption. We are introducing this segment to Wynk – an innovative platform that blends technology and music and present a whole new dimension to music uptake in the country. Given our legacy with music and our strong smartphone network, we are certain that Wynk will offer the best-in-class user experience and become one of the most sought after app.”
Indian language songs on the app include – Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali. While smartphone users on Android and iOS can download the app from the Play Store & iOS app store respectively, users of other mobile devices can go to Wynk mobile website www.wynk.in. Browsing on the app and mobile website is free and no data charges will apply. As an introductory offer, customers get to experience the Wynk Plus and Wynk Freedom services absolutely free for the first month of their subscription. Wynk is easily accessible on any mobile internet connection, be it – 2G, 3G or 4G and Wi-Fi. Loaded with the best of music collection and a simple browsing experience at unbeatable prices, Wynk is surely the next big thing for the music industry! Check it out yourself and Tweet your experience using the hashtag #wynk.
We hope what Flyte by @Flipkart couldn’t do for the Indian consumers, #Wynk by airtel would be able to.
