Sprylogics the technology provider of local mobile search and Nimbuzz, have announced the availability of a major enhancement to the Nimbuzz App, via the integration of the Sprylogics Poynt-Enabled Search and Share technology.

With this new Nimbuzz update, users will be able to search and share videos, movies, restaurants, places, events with their friends and loved ones, all without leaving the conversation, and via a simple “swipe and share” gesture. These new in-app enhancements are easy and simple to use, because they have been seamlessly integrated within the existing user experience.

This marks a groundbreaking introduction of “Search and Share” functionality by a major mobile messaging App inside the messaging experience. Mobile Local Search is all about speed and convenience. Smartphone owners are searching a lot more from their mobile devices. According to industry research, active users conduct more than 60 mobile searches per month, but they don’t want to leave the conversation to initiate a search, especially when they have an intent to act upon, based on the results of the search, such as going to see a movie, meeting at a restaurant, or attending an event with friends.

“We are very excited to introduce these new capabilities to our loyal users, as we continue to innovate with new services that enrich and deepen the chat messaging experience,” says Joby Babu, Chief of Operations, Nimbuzz. “This partnership with Sprylogics is lined-up with our goal to bring the best communications experience on mobile for our global users.”

“We are delighted to partner with Nimbuzz who is a global innovator in mobile messaging communications,” says Marvin Igelman, CEO of Sprylogics. “It validates our strategy to partner with innovative mobile Apps and bring seamless integrated mobile search and share functionality along with the potential to monetize these actions.”

Sprylogics aggregates content that ranges across the most commonly used searched subjects (video, restaurants, movies, coupons, events, businesses, people, weather), enabling users to discover, view, discuss, share movies, restaurants, videos, make reservations, find the lowest gas prices, save with local offers, book events, add to their calendar, without leaving the messaging or mobile app.

Nimbuzz users can download or update their Nimbuzz app via this link.

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Nikhil Chawla
Social Media Evangelist | Gadget Guru | Model | Photographer | Ex- BlackBerry Boy - Now iOS | WP8 | Droid. Founder and Chief at ‘The Unbiased Blog’. I breathe in WiFi zone, prefer LTE over LIT. Ex MSFT, MCP, A+ and coder. I like news to be served to me on twitter.

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