Riding on its fast-growing popularity, WeChat – the leading mobile social app has unveiled its latest brand campaign today. As part of the campaign, the TVC featuring WeChat’s brand ambassadors – Parineeti Chopra and Varun Dhawan hits the television and online screens today with the tagline – “Naye Purane Ajeeb Shajeeb, all friends are now on WeChat – the all in one social app”.
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The tagline and the TVC capture the essence of WeChat having become the preferred platform for the youth to connect with all their friends thanks to its various innovative features like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting ’, and ‘Location Based Services’.
The TVC drives home WeChat’s growing pre-eminence in the Indian mobile social and communication app space and reinforces its positioning as the most innovative app for the Indian youth to share, connect and communicate with their friends.
WeChat has seen an exponential growth in India and the fact that WeChat has topped the leading app stores such as Google Play, iOS App Store, Windows Marketplace and BlackBerry AppWorld as the most downloaded app only goes to showcase its popularity with the youth of the country.
Speaking on the occasion, Ms. Katie Lee, WeChat spokesperson said, “We are overwhelmed by the positive response which our Indian users have given to WeChat. It is the love of our users which inspires WeChat to continuously innovate and evolve with more and more exciting features.”
“WeChat is a complete mobile social communication app loaded with all the features which our users look for to connect with their friends. This TVC showcases our unique position of being an ‘all-in-one app’ which resonates with the spirit of the youth of the country, who want to stay connected with their friends and family through conventional messaging as well as fun and exciting elements like ‘Voice Messaging’, ‘Stickers’, ‘Photo sharing’, ‘Video Chatting’, ‘Location-based Features’. We are hopeful that this campaign would help WeChat become the preferred app for a lot of new Indian smart phone users and make their communication experience richer through its unique offerings.”
Parineeti Chopra and Varun Dhawan, the young and rising Bollywood stars were signed as WeChat brand ambassadors in May this year. These celebrities are not only popular youth stars, but they also represent the flavour of WeChat, which is young, fresh and effervescent.
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