Micromax the leader of Android smartphones in India is leaving no stone unturned to stay in the lead. The Indian android smartphone market is flooded with Korean, Indian and now the Chinese manufactures like Gionee but Micromax is in no mood to let them pass itself. With the launch of Canvas 4 micromax jolted there market forcing all the other brands to either launch newer products or bring down the prices of their existing products.
Now with the launch of Canvas Doodle 2 Micromax states ‘Communicating on your mobile phone would no longer be just about words, but you can now give your thoughts a new dimension altogether You can give your imagination a bigger Canvas, share your moments of expressing joy in exactly the way you design and create them.’ The Canvas Doodle 2, offering creative freedom to communicate in a special way with your friends, family and colleagues.
Consumers would now be able break away from the monotony of calls and texts to doodle chats & animate conversations, scribble smiley faces, draw doodle text over clicked pictures with the M!Doodle application. Giving a wider canvas to your creativity, it lets you create and send doodles to all your friends regardless of any phone they use. The phone also comes bundled with a handy stylus that lets you doodle with ease and the innovative flip-cover that doubles up as a kick stand which lets you use the phone, sideways.
Commenting on the launch, Shubhodip Pal, CMO Micromax said, “At Micromax, we always strive to bring to life affordable innovation through our devices. Canvas Doodle 2 further builds our promise to empower our consumers with devices which help them express their imagination and creativity with their smartphone like never before. This is complemented by an entire eco-system of applications and latest software.”
He further added, “The response to the Canvas series has been overwhelming as we have been a leader in the phablet category from the time we entered this segment. We are swiftly moving forward in our pursuit of being the number one smartphone player in India, and Canvas Doodle 2 will further consolidate our surge to the top position in smartphone market. The launch would also be complemented with a 360 degrees marketing campaign to reach out to consumers, which would include a unique online activation that would help the consumers to get a firsthand experience of the USP’s of product across all the leading online portals in the country. The TVC of the campaign would also go live on August 28, to reach out to the masses”
Canvas Doodle 2 comes with full aluminum body, a 5.7” HD IPS display and runs on Android 4.2 (Jelly Bean), which can be easily be upgraded through FOTA. The Canvas Doodle 2 is powered by a 1.2GHz Quad core processor promising superior quality graphics, multi-tasking and improved application performance. The phone packs smart features like the videohub where one can watch a video and at the same time preview of another video with ease (multiple video view), pause the video when you are not looking at the screen (look away pause), or use the option of video pinning to continue surfing on the phone while the video continues to run. The phone is also enabled with smart gestures that allow users an array of features like, ‘Proximity answer phone, Proximity dial phone’, Flip to silent, Flip on call for speaker.
Packed with a 2600 mAh battery, the smartphone provides a talk time up to 8 hours ensuring a strong battery backup. Equipped with a 12.0 MP rear camera with LED flash to further enhance the superiority of the memorable moments, it also features a 5.0 MP front camera which will facilitate video chatting. Serving as a perfect solution to the complex situations, Canvas Doodle 2 is pre-loaded with Kingsoft office that simplifies work on the go.
The smartphone also comes equipped with a lot of fun features and apps for the users like FoneClay to download unlimited cool themes, Hike for instant messaging, Opera Mini Browser for optimal net surfing, Spuul to watch free movies, Music Hub to get access to over 5 Lac songs online, Game Hub to allow users to download HD/premium games and M! live to download unlimited Games, Videos, Wallpapers & Music.
With internal memory of 16 GB and GPS endowed, the phone supports Bluetooth v4.0 and Wi-Fi, ensuring full time connectivity for the social media buffs.
With a MOP of 19990, the Canvas Doodle 2 will be available across all leading retail outlets in India from August 26, 2013
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